Half of the world's population is currently under thirty, making Gen Z the largest generation to have ever lived. It's no surprise that so much has been written about a generation before. At the same time, Gen Z is also a generation that is not averse to work: no less than 77% of Dutch Gen Zers are employed, making them the leaders among all working youth in Europe. At the same time, they are also less loyal to an employer, make a large part of their purchases online (where they also spend more and more of their time), and are very outspoken about the issues they find important, such as work-life balance, diversity, and inclusion. But how do you reach, engage, and retain this generation? In this keynote, Laura will show you the power of the youngest generation, how your organization can make the most of it, and she will teach you proven strategies for attracting and retaining young talent. Time for some Genzspiration!
Never before has so much been written about a generation as about Gen Z, and the term 'ok boomer' can be heard everywhere. With four different generations in the workplace, new challenges arise: young people often clash with a 'this is how we do it here' mentality, while older generations feel that today's youth are demanding. Within organizations, there is sometimes even talk of a 'generation gap.' This is a shame, because generational diversity actually offers enormous opportunities! Connecting generations not only creates more energy in the workplace but also leads to future-proof organizations that are attractive to all generations. So, it's a perfect opportunity to learn more about the power of different generations in the workplace!
