AI is everywhere, but what can you really do with it? In this session, Lieke shows how organizations and governments can use AI strategically, with attention to ethics, energy consumption, data sovereignty and inclusion. She discusses concrete applications and pitfalls, and provides practical tools for making meaningful progress in this technological revolution.
A rapid tour of the most important technological and societal shifts taking place today. Think AI, sustainability, data ethics, changing consumer behavior, and the impact of aging and globalization. This session inspires and activates.
Trendwatcher Lieke has been working in the field for many years. Lieke is co-owner of Trendwatcher.com // Future Expertise Center, which focuses on trends and innovations. Together with her husband Richard Lamb, Lieke forms the trendwatching duo of the Netherlands. As a trendwatcher, speaker and columnist, Lieke has been focusing for years on societal change and its impact on various sectors and industries. She is a highly experienced all-round speaker who knows how to address serious issues in an accessible way. With her down-to-earth perspective on complex issues, she gets the audience thinking.
Popular trend presentations include:
- The Trends Forecast™ for …
- The Future Has Already Begun
- 20 Years into the Future in 45 Minutes
- The Big 5: The 5 Biggest Trends Shaping the Future and the Present
In addition to lectures on trends in technology, economics, lifestyle, retail, e-commerce and consumer behavior, she also focuses specifically on trends surrounding the feminization of society.
Technology can contribute to sustainability, but digitalization also has an ecological footprint. Lieke discusses how companies and institutions can make conscious choices at the intersection of innovation, energy, circularity and social responsibility.
Why do so many innovations fail? Because we underestimate what people need to adapt. This session shows how to successfully implement technological change, with attention to culture, processes, timing and support.
Digitalization and data are transforming healthcare: from predictive algorithms to virtual assistance and AI diagnostics. But better technology does not automatically mean better healthcare. This session explores the opportunities and risks of health tech, with attention to accessibility, ethics, data security and patient autonomy.
New technology is changing how we work, learn and organise. Lieke takes you through trends such as hybrid working, learning technology, AI in the classroom and the human being as a unique factor. What does this require from leadership, digital infrastructure and talent development?
Cyberattacks, data breaches and AI bots: technology offers opportunities, but also creates new vulnerabilities. How do you protect data, infrastructure and trust? Lieke discusses the latest risks and trends in cybersecurity and data strategy, including European legislation and governance.
Lieke is not only a highly sought-after speaker in the field of trendwatching; she is also frequently engaged as a moderator at corporate events. Lieke is particularly well suited to moderating events focused on change, trends and innovation. She asks probing questions, is sharp and has the knowledge needed to fully immerse herself in your event. In addition, she is a vibrant and charming woman who knows how to guide the audience through the day in a professional yet relaxed manner.
For more than 20 years, Lieke Lamb has closely followed technological, social and economic trends in the Netherlands and abroad as an innovation ambassador and trend strategist. In addition to advising businesses and politicians, guiding projects and developing future visions, she also enjoys speaking at events as a trendwatcher.
Her keynote can be delivered in both Dutch and English. Lieke always presents her lecture on the major transition and digital revolution in a highly engaging way. “The digital revolution is no longer something of the future; we are already right in the middle of it.” During this lecture, she explores questions such as: “How can you be well prepared for the future without losing sight of the present?” and “How do you get everyone on board for the next phase?” Fear and resistance to change are nothing new. What can we learn from innovations of the past? What factors can stand in the way of successfully implementing an innovation? What should you consider when you want a product or service to successfully gain traction?
Lieke provides the audience with practical tips and tools they can immediately put into practice after the event.