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Speaker

Maxime Lübbers

Speaker Maxime Lubbers is an expert at the intersection of AI, leadership, and society. Her keynote topics include technology mindset, responsible leadership, Responsible AI, the adoption of emerging technologies, and the future of work. Underpinning all of her work is one core belief: the greatest challenge of technology is not technical, but human. Maxime previously worked as a Technology Strategy Consultant at Accenture and as AI Ecosystem Lead at Techleap. In 2025, she founded Untangle Lab, an applied think tank focused on the human side of technological change. In September 2026, she will begin a PhD at the University of Southampton. She is also the creator of the FOMO 2.0 framework and a regular guest commentator on BNR Nieuwsradio.

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  • Available for booking as: Speaker Panelist Day chairman
  • Languages: Dutch English

About Maxime Lübbers

Maxime Lubbers works at the intersection of technology, leadership, and society. As a keynote speaker and moderator, she explores the human side of technological change. Her presentations are practical rather than abstract, balanced rather than alarmist, and combine scientific insight with humor and engaging storytelling.

Her central belief is that the greatest challenge of technology is not technical, but human. Organizations do not respond to technology itself—they respond to the mindset they have about it. That mindset ultimately determines whether technology accelerates progress or amplifies risk.

An Unconventional Career Path

Maxime's career combines experience in elite sports, technology, and strategy. As an international rower, she competed on an NCAA Division I rowing team while studying in the United States, where she developed a strong foundation in focus, discipline, resilience, and performing under pressure.

She later built her career in technology and strategic consulting. As a Technology Strategy Consultant at Accenture, she led international initiatives in blockchain and digital innovation. She subsequently joined Techleap as AI Ecosystem Lead, where she worked at the centre of the Dutch technology ecosystem and led a European research project on responsible technology leadership.

In 2025, she founded Untangle Lab, an applied think tank dedicated to technology mindset and responsible leadership. Through Untangle Lab, she helps organisations understand how leaders and employees perceive AI while developing practical frameworks and assessment tools to support responsible AI adoption.

In September 2026, she will begin a PhD at the University of Southampton, further advancing her research into technology mindset and responsible AI implementation.

Areas of Expertise

Maxime specialises in technology mindset, Responsible AI, emerging technology adoption, leadership during technological transformation, and the future of work. Rather than focusing on technology itself, her keynotes examine the assumptions, behaviours, and organisational mindsets that determine how new technologies are successfully adopted.

A key element of her work is the FOMO 2.0 Framework, which she developed to help leaders navigate uncertainty around AI. While many organizations experience information overload and pressure to keep pace with rapid technological change, the framework provides a structured approach through four stages: Form Your Own Opinion, Organize Conflict, Merge Insights, and Orchestrate for Action. It reflects her broader philosophy of translating complex technological challenges into practical leadership strategies.

Beyond the stage, Maxime regularly shares her insights through articles, white papers, and as a recurring guest on BNR Nieuwsradio. She has delivered keynote presentations and moderated events for organizations including Techleap, Schiphol, Pon, Nyenrode Business University, the Dutch Ministry of Finance, Bouwend Nederland, and the Academic Startup Competition, where she served as moderator for three consecutive years.

In 2024, she was Panel Lead for the State of Dutch Tech and delivered a TEDx talk at the University of Amsterdam on Responsible Technology Leadership.

Speaking and Moderating

Maxime brings energy, insight, and intellectual curiosity to every stage. Audiences consistently describe her as a speaker who does not tell people what to think, but challenges them to think differently.

She makes complex ideas accessible, translates technical developments into human impact, and creates space for meaningful dialogue. Every keynote is tailored to the audience, industry, and strategic challenges of the organisation.

As a moderator, Maxime goes beyond facilitating discussions. She connects people, ideas, and perspectives while asking thoughtful questions that deepen conversations. Drawing on her background in business, technology, and human behaviour, she maintains focus and engagement throughout events and elevates panel discussions beyond the surface level. Her moderation style combines analytical sharpness with warmth, creating an environment where genuine dialogue can thrive.

Constantijn van Oranje described her as an "excellent MC," while Maarten Cleeren, Director at Techleap, called her "the most natural of moderators: always inquisitive, always on point." She works fluently in both Dutch and English.

What distinguishes Maxime is her rare combination of academic depth, strategic business experience, and genuine human connection. She moves effortlessly between academia, industry, and entrepreneurship, engaging diverse audiences and inspiring meaningful action.

For organizations seeking to adopt technology in a responsible, human-centered, and strategic way, Maxime provides clarity in complexity and equips leaders to drive lasting change.

Tedx

Sessions

Organizations rarely respond to technology itself, they respond to the mindset they have about it. The same technology can become a breakthrough in one organization and a source of resistance in another. The difference lies in the underlying assumptions and beliefs that often remain unspoken. 

In this keynote, Maxime makes those invisible mindsets visible. She explores how beliefs about AI unconsciously influence decision-making, technology adoption, organizational culture, and leadership, while demonstrating how leaders can recognize and reshape these patterns to drive successful change. Grounded in research yet highly practical, the session provides audiences with the language to describe dynamics they have long experienced but never been able to articulate. Participants leave with a new perspective on their organization and a practical framework for approaching technological change more effectively. Rather than telling audiences what to think, this keynote challenges them to think differently.

With new AI models, tools, and breakthroughs emerging almost daily, many leaders and teams feel increasing pressure to "do something with AI." The result is often information overload, uncertainty, and decision paralysis rather than meaningful progress.

In this keynote, Maxime introduces her FOMO 2.0 Framework, a practical approach for moving from chaos to confident action through four stages: Form Your Own Opinion, Organize Conflict, Merge Insights, and Orchestrate for Action. Drawing on real-world examples, she explores what this means for the way we work, collaborate, and make decisions in an era where technology is taking on more tasks and where uniquely human capabilities become increasingly valuable. Participants leave with a practical decision-making framework they can apply immediately within their own organizations, replacing uncertainty with clarity and purposeful action. Expect an engaging keynote that combines energy, structure, and actionable insights.

The fastest way to implement AI poorly is to treat it as a purely technical decision. Every technological choice is ultimately a choice about values: who benefits, who bears the risks, and which assumptions and trade-offs become embedded in our systems.

In this keynote, Maxime demonstrates why responsible technology leadership is not a barrier to innovation it is the foundation for sustainable innovation. Drawing on her European research into responsible leadership and her work at Untangle Lab, she introduces the critical questions every leader should ask when making decisions about AI and emerging technologies. Rather than leaving with a checklist of rules, audiences gain a stronger ethical compass and the confidence to lead meaningful conversations about AI within their organisations. They develop a deeper understanding of how responsible leadership can foster trust, encourage innovation, and create long-term value. Expect clear frameworks, thought-provoking examples, and a compelling invitation to lead where it matters most.

Video's

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