Menno Lanting Sprekershuys
Speaker & author

Menno Lanting

Menno Lanting is an AI speaker, author and advisor specializing in AI, leadership and digital transformation. In his keynotes, he translates complex technological developments into clear strategic choices for executives, leaders and teams. Rather than focusing on tool demonstrations or hype, he offers a sharp perspective on what AI

  • Rate indication: € 5,000 to € 10,000
  • Available for booking as: Speaker Day chairman
  • Languages: Dutch English

About Menno Lanting

While many speakers approach AI from a technological perspective, Menno Lanting focuses on its human and organisational dimensions. In his talks, he explains why AI initiatives rarely fail because of technology itself, but rather due to challenges related to leadership, culture and decision-making. This perspective makes him a sought-after speaker for strategy events, leadership conferences and executive meetings.

He advises executive teams, leaders, and HR and marketing and communications teams on AI strategy and digital transformation. In doing so, he combines insights from his own professional experience with international case studies from organizations such as Google, NASA, Apple, Lego, Spotify, Philips, Airbnb and Netflix.

Keynote topics include:

  • AI and leadership

  • Digital transformation

  • Change and innovation

  • Working with AI

  • Data-driven organisations

  • Strategy and future-focused working

From Management Books to Practical Experience

Menno Lanting is recognized as an expert on how our rapidly changing world affects leadership, innovation and the way we work. More than 250,000 people have read his bestselling books, including Connect!, which was named Management Book of the Year in the Netherlands. For his book Olietankers en speedboten (Oil Tankers and Speedboats), he interviewed one hundred innovative organisations and entrepreneurs around the world.

In 2021, he published Uit het transformatiemoeras (Out of the Transformation Swamp), offering a critical analysis of why digital transformations stall and how organizations can successfully innovate. In 2025, he published 20 vragen & antwoorden over AI (20 Questions and Answers About AI), focusing on the organizational impact of AI. Earlier in his career, Menno worked at leadership institute De Baak and as an internet entrepreneur.

From 2013 to 2021, Menno also served as chair of the jury for the Dutch BI & Data Science Award. This experience gave him an in-depth understanding of what data-driven working requires from organizations in practice, long before generative AI became mainstream.

Digital Menno and AI in Practice

In 2024, Menno launched Digital Menno, an AI-powered dialogue system trained on his own books, articles and keynotes. This experiment provides him with first-hand insights into what AI can and cannot replace in advisory work, which questions people still want to ask a human expert, and where the real productivity gains lie. He incorporates these practical experiences directly into his talks and keynotes.

Menno is also a regular commentator for leading Dutch media outlets, including MT/Sprout, BNR, CHRO.nl, CFO.nl, Het Financieele Dagblad, NRC and de Volkskrant. In 2022, he wrote a regular column for MT/Sprout on AI and digital transformation.

Sessions

This keynote is designed for executives, leaders and employees seeking direction in an era of rapid technological change. Menno explores what AI already means for organizations and work processes today. Audiences gain a clear understanding of AI’s impact, along with a practical framework for making strategic decisions.

This talk explores the impact of AI on leadership. What does AI mean for decision-making, the division of responsibilities and team management? Menno explains which leadership skills are becoming increasingly important and how organizations can maintain a clear sense of direction without succumbing to haste or hype.

For teams and professionals, Menno examines which tasks are changing, which may disappear and where human judgement is becoming even more important. This keynote offers practical guidance on working with AI more productively and confidently.

Why do so many digital transformations fail when the technology itself often works perfectly well? In this talk, Menno Lanting demonstrates that the biggest obstacles are usually related to behavior, decision-making and organizational structures. Drawing on real-world examples, he identifies five critical factors that repeatedly cause organizations to struggle and explains how they can escape the transformation swamp.

An insightful keynote for leaders and employees navigating organizational change.

Many organizations talk about innovation, but what does it take to make it successful? In this keynote, Menno shares lessons from one hundred international case studies and reveals what innovative organizations do differently. He distinguishes between innovation that delivers tangible value and initiatives that remain stuck at the level of ambition and planning. The talk offers actionable insights for innovation and strategy teams looking to build future-proof organizations.

How can organizations embrace AI and digital transformation without losing sight of the human dimension? In this talk, Menno addresses public and semi-public sector organizations seeking to balance innovation, implementation and social responsibility. He provides a realistic picture of what AI can and cannot achieve in public services, and what its adoption requires in terms of leadership, collaboration and organizational culture.

Disruption has become the latest buzzword. For some organisations, radical disruption is genuinely the only viable strategy. In other cases, technological change is more gradual, making it more effective to focus on strengthening the fundamentals and pursuing targeted innovation.

In short, organizations need a realistic perspective on the merits and misconceptions of disruption. What does it mean for your organization, and what concrete steps can you take towards meaningful innovation? In an inspiring and humorous presentation, Menno Lanting offers a down-to-earth perspective on disruption and outlines a clear path to innovation, drawing on compelling case studies and practical frameworks.

Research shows that 80% of managers recognize the need to transform their organizations business and operating model, yet only a third are confident that they can achieve this within five to ten years. Time and again, it becomes clear that the challenge is not so much about technology as it is about people.

Menno Lanting has conducted extensive research into what it takes to make digital transformation truly successful. In this thought-provoking presentation, he shares his key findings and insights.

Imagine working alongside exceptionally talented and intelligent colleagues in a free and innovative environment, with no bosses, middle management or bureaucracy. Just highly motivated people coming together to create great things. It is remarkable what creative people can achieve when nobody tells them what to do.

Menno Lanting has personally visited many of the world's most innovative organizations. In this dynamic presentation, he shares the most important lessons he has learned.

Established organizations often struggle to adapt to a new reality. Their existing structures and business models are built on outdated assumptions. So how can organizations remain agile? And what can they learn from startups and other new market entrants?

In this presentation, Menno Lanting shares the five most important lessons from the one hundred innovative organizations he personally visited.

New technologies increasingly enable employees to organise their own work, reducing the need for traditional organizational structures and management. Self-managing teams with a high degree of autonomy are becoming more common.

What do these new organizational models mean for the role of managers? And how can employees use emerging technologies to showcase their knowledge and skills more effectively? Menno Lanting addresses these and other questions in a thought-provoking and humorous presentation.

What will the government of the future look like?

Drawing on relatable examples and case studies, Menno Lanting offers practical guidance and advice on how public and semi-public sector organizations can innovate on both a large and a small scale. Technologies such as virtual reality, blockchain and artificial intelligence are opening up possibilities beyond what we can currently imagine.

His key message is clear: pursuing disruption has little value if the fundamentals are not yet in place.

How can your organization become ten times smarter and ten times faster?

People are becoming increasingly adept at using digital technology. Yet while individuals use their networks to realize their full potential, employers often struggle to harness that same potential across their organizations.

In an engaging presentation, Menno Lanting demonstrates how companies can become smarter and improve their culture and organizational structures by leveraging the latest technologies.

Throughout history, new technologies have sparked revolutions. Today, we stand on the threshold of a fourth disruptive transformation: an era in which technology and people increasingly converge, giving rise to the digital human.

What impact will this have on society, business models, organizations and the way we work? Menno Lanting explores the implications of this emerging era and what it means for the future of human–machine collaboration.

Videos

Customers rate our us with a grade of 9.2

  • Wide range of current speakers
  • Personal & non-binding advice
  • For every type of event