Sander de Kramer began his career in 1994 as editor-in-chief of Rotterdam's street newspaper, which he helped establish in several other cities. In 2003, he became head coach of the Dutch homeless football team, which won bronze at the Homeless World Cup in Graz.
While reporting in Sierra Leone, he was deeply affected by the consequences of the civil war and the orphaned children working in diamond mines. Together with Hugo Borst, he founded the Sunday Foundation in 2007. He launched initiatives to raise awareness of injustice, helped rescue children from the mines and supported the construction of schools.
For his humanitarian work, Sander has received several awards, including Rotterdammer of the Year, the Laurenspenning and the Major Bosshardt Award. He also serves as an ambassador for several charities.
Humanity Is Not an Afterthought
Sander challenges audiences to look differently at people, responsibility and leadership. His story is about recognizing what others overlook, paying attention to those whose voices often go unheard and confronting a question we all recognize but rarely ask out loud: what will you do when it really matters?
Turning Ideals into Action
Many speakers talk about the need to make the world a better place. Sander shows how to make it happen. Not through a step-by-step plan, but through the choices he has made himself.
He shares how he exposed injustice and, more importantly, took action to address it. His story is raw, hopeful and surprisingly practical. It demonstrates that meaningful impact does not begin with widespread support, but with someone willing to take a stand.
Connection, Tolerance and Genuine Commitment
Organizations often talk about values such as connection, trust and culture. Sander brings these concepts to life.
His keynote is ideal for events that aim to challenge perspectives, create an emotional connection and inspire meaningful change. A powerful and authentic story that resonates with audiences and leaves a lasting impression.
