Björn Kuipers is one of the Netherlands’ best-known and most highly regarded referees. But what does it really take to perform at the highest level? In his interactive keynote, Björn takes the audience behind the scenes of professional refereeing.
He explores themes including leadership, teamwork, clear and direct communication, dealing with setbacks, performing under pressure, making fast and accurate decisions, and maintaining mental fitness. These lessons translate naturally to the business world. His stories and insights engage audiences regardless of whether they are football fans or have any knowledge of the sport.
Alongside his career as a referee, Björn is also an experienced entrepreneur. He owns a Jumbo supermarket, which was named the best supermarket in the Netherlands in 2016, and previously owned several other supermarket branches. These experiences enable him to share an equally compelling perspective on entrepreneurship and leadership.