Tess Scholten and Britt Messing are entrepreneurs, founders of For You Agency, and the initiators of The Career Collective. Through their daily work with brands, creators, and young professionals, they operate at the heart of Gen Z, social media, and the creator economy. As founders of a fast-growing social-first agency, they combine up-to-date market knowledge with hands-on experience in entrepreneurship, personal branding, and community building. This gives them a clear perspective on how consumer behaviour, media, and marketing are evolving and what brands and professionals need to stay relevant
Experts in Gen Z, entrepreneurship and creator marketing
Tess and Britt speak about Gen Z, social media, creator and influencer marketing, and entrepreneurship. They show how brands can reach a new generation, build strong communities, and stay relevant in a rapidly changing digital world. Drawing on their own experience as entrepreneurs and their work with creators and brands, they connect current trends directly to practice, using concrete examples of what works, what does not, and why.
The Career Collective
Alongside For You Agency, Tess and Britt are the initiators of The Career Collective, an event and community for ambitious young professionals. They bring the new generation together with experts, founders, and professionals around themes such as career development, entrepreneurship, personal branding, and networking. Through talks, panels, and personal conversations, they create a space centred on knowledge sharing, inspiration, and connection, where young professionals can learn from experts as well as from each other.
Tess & Britt as speakers
On stage, Tess and Britt combine their knowledge of Gen Z, social media, and influencer marketing with their experience as founders and entrepreneurs. Their presentations are energetic, accessible, and interactive, featuring current trends, real-life cases, and practical lessons on growth, visibility, and entrepreneurship. Depending on the audience, they speak about Gen Z, creator marketing, community building, and social media, always translating these developments into what they mean for organisations, brands, and professionals.
