Speaker Laura de la Mar is an expert in hospitality and hospitable leadership. Since 2007, she has focused on developing and embedding hospitality within organizations, with a strong emphasis on psychology, behavior and change management. As director of ‘Gastvrijheid in Bedrijf’ since 2013, she works with her team to integrate hospitality into the DNA of various organizations. Their programs include impactful training, do-it-yourself tools and leadership development.
Laura’s passion for hospitality drives her to make the world a kinder and happier place. She strongly believes in the principle “What you give, you get back,” which is reflected in her work as an author, keynote speaker and her active presence on social media. Laura shares her knowledge and insights through her website, app and bestsellers such as Gastvrij leiderschap (2023), Het geheim van gastvrijheid (2019) and Mood Maker, het ontwikkelen van gastvrije bedrijven (2012, with John Hokkeling).
Laura as a speaker
Her keynotes not only provide inspiration but also practical examples and directly applicable tools. Laura’s unique approach ensures that your team is motivated to integrate customer focus and hospitality into daily practice. Discover in Laura’s sessions The Secret of Hospitality and become a magnet for loyal customers and hospitable employees during the session Hospitable Leadership.
Sessions by speaker Laura
In a world of increasing polarization, digitalization and a focus on efficiency, moments of genuine connection are becoming more valuable. Hospitality is not necessarily about luxury, impressive buildings or etiquette, but about sincere personal attention. Discover the secret of hospitality and learn to apply the five principles of hospitality in practice. Laura shows how simple yet effective changes can create a deeper connection with customers and employees, leading to long-term success and satisfaction.
We all want high customer satisfaction and motivated employees who place hospitality at the forefront. But how do you achieve this? In her passionate keynotes, Laura shares the secret formula of successful organizations: hospitable leadership. With her insights and experience, she helps you view leadership and customer focus in a new way, making your organization not only more efficient but also more human and successful. These inspiring, engaging and interactive sessions provide participants with new insights, ideas and inspiration they can immediately apply. The result? An attractive employer, more satisfied and loyal customers and employees, and an improved customer experience. Laura’s approach is inspiring, interactive, humorous, light, positive, practical, appreciative, people-focused and expert-driven.
