Philip Jordanov is a cognitive neuropsychologist and behavioral scientist specializing in change management. He combines brain and behavioral science with practical strategies for sustainable behavioral change within organizations. At Neurofied, he focuses on helping organizations understand and apply these sciences to create positive change in management, HR, and innovation.
Behavioral Scientists
Philip leads a team of behavioral scientists that:
- 1. Has trained thousands of professionals, teaching them how to apply insights from behavioral science in their work across a wide range of industries.
- Has collaborated with management, HR, growth, and innovation teams from over 100 organizations, including Johnson & Johnson, KPMG, Deloitte, Novo Nordisk, ABN AMRO, and the Dutch government.
- Has developed and implemented evidence-based interventions that have helped these organizations achieve meaningful and sustainable behavioral change.
Author
In 2024, Philip and his partner Beirem were invited by publisher Wiley (New York) to write a book. This led to the global publication of The Dynamics of Business Behavior with 18 evidence-based interventions for organizational change. In November 2025, the Dutch edition Gedragsgericht Veranderen will be published by Verhaal met Impact.
It contains over 40 interviews with industry leaders and scientists to provide a behaviorally informed toolkit for fostering positive and lasting change, with step-by-step guides for 18 evidence-based interventions.
Music Experience
With more than 20 years of experience in music, Philip is regularly on stage playing Gypsy jazz guitar with his brother or, with the same passion for the stage, giving guest lectures at universities and international conferences.
