Richard van Kray

Richard van Kray is the founder of ‘Sales from the Heart’ and a leading expert in creating meaningful customer relationships. His story is personal, his approach is grounded in expertise, and his style focuses on connection and practical application. Drawing on insights from various industries, he inspires professionals to approach sales and customer interactions with trust, authenticity, and a genuine commitment to creating value for customers.

Creating Meaningful Value for Customers

Rather than focusing solely on customer-centricity or customer satisfaction, Richard introduces the concept of meaningful customer value: how can an organization or professional genuinely add value to a customer's life?

He brings this question to life through real-world examples from industries such as construction, education, financial services, and recruitment.

His philosophy emerged from a turning point in his own life. After a successful career in sales, he reached a personal crossroads in 2004. Since then, he has dedicated himself to developing a different approach to selling, one built on trust, connection, and authenticity. This experience is reflected in every presentation, session, and keynote he delivers.

No two sessions with Richard are the same. He tailors his message to the industry, audience, and specific challenges of each organization. Through interactive sessions, participants gain practical tools to rethink customer interactions and commercial processes.

Sales from the Heart

• Inspiration on selling through genuine connection rather than persuasion

• Real-world case studies, from financial service providers to construction companies

• Practical insights into turning resistance into trust

What Sets Richard Apart

Richard does not sell a method; he shares his personal philosophy. He practices what he preaches and understands the journey of rediscovering purpose as a professional.

His speaking style is direct, personal, and insightful. He asks thought-provoking questions, always with the aim of helping people move forward.

Organizations that work with him describe his sessions as valuable, thought-provoking, and effective in the long term. Not because Richard simply delivers his own story, but because he starts with the customer's perspective.