Frida tailors her approach to the specific needs of your event. Beforehand, she discusses the event's objectives with you to understand exactly what you are looking for. She thoroughly researches the main theme and related topics of each program to ensure she is well prepared.
She introduces speakers with enthusiasm, moderates panel discussions while actively involving the audience, and creates a welcoming and relaxed atmosphere. Interviewing speakers and guests is also part of her expertise.
In April 2024, Frida published her book De Tijd Van Je Leven (The Time of Your Life). In this book, she explores the meaning and contradictions of modern working life, addressing themes such as freedom, identity, status, recognition, money and purpose.
Building on the insights from her book, Frida explores the key questions, peculiarities and paradoxes that shape our relationship with work. Through these themes, she challenges conventional thinking and encourages audiences to reflect on their own perspectives, priorities and relationship with work.
Nobody talks about work on their deathbed. But why is that? We spend the best hours of our days working, and our jobs shape much of our lives. Yet finding the right balance remains a challenge. We want security, but also freedom. We want to make a difference, but also be able to switch off. And in a world facing increasingly complex challenges, we want our work to have meaning. But does this growing search for purpose come at the expense of job satisfaction?
In her workshop De Tijd Van Je Leven, Frida Boeke combines witty anecdotes, personal exercises and compelling storytelling to help participants rethink how they want to shape their lives, or at least their working lives. She holds up a mirror to the audience and explores the changing role and meaning of work in our lives.
From digital nomads searching for a place to call home and unconventional attempts to overcome burnout using frog venom, to advertising professionals becoming bakers and her own long-awaited sabbatical that did not go as planned.
Frida connects personal experiences with contemporary trends, placing them in a broader societal context. Through interactive exercises and thought-provoking discussions, she encourages participants to critically examine their own relationship with work and consider what truly matters to them.
